Developing a promotion that motivates, in a cost-effective manner, is a result of planning and research. James Feldman Associates believes that the following steps should be followed in the development of this, and every promotion.

• Review the available information.

• Define the role of promotion in the total training mix.

• Set measurable objectives for each promotional period.

• Set promotion strategy for the promotional period.

• Review objectives and strategies with upper management.

• Determine promotional tactics, concepts, and budgets.

• Establish methods for evaluating the promotion.

• Submit the program plan as part of the total marketing program.
  Always confirm with HR and union leaders.

• Prepare specific promotions.

• Follow through.