 | The Best of Better Change
The archive of Jim's Better Change Newsletter. |
| 10 Steps to Creating a Sales Incentive Plan That Inspires
Here's how to get the most out of planning a sales incentive program as part of their total marketing plan. |
| Five Keys to Instilling Innovation and Creativity in Your Organization
Creative ideas are what turn ordinary companies into market leaders. These companies see the end result first and then build a path to achieve those results. Here are guidelines to ensure your organization has the innovation and creativity to become--and stay--a leader. |
| D ATING Your Customer
If customer service isn't your top priority, you're losing customers. And if you don't address customers as a top priority ASAP, your customers will find someone who treats them as a VIP. |
| Stop the Stupid Stuff!®
Marketing is often an exercise in figuring out what to do - things that will get current or potential customers to spend a few dollars more with you. Jim suggests the opposite may be more profitable. That is, the art of finding and deciding what things to stop doing. |
| Stop the Stupid Stuff!® - Automotive Industry
Ideas for the Automotive Service Centers from Laurie Brown. |
| 10 Ways to Improve Patient Relations
In hospital care, costs are going up, service is going down, and personal contact is gone the way of doctors making house calls. . .virtually non-existent. DATING Your Customer techniques can be applied here, too, to help hospitals and doctors better meet their patients' needs and attract more patients to their hospital. |
| Rules for Success
To-the-point ideas that can help you achieve your goals. |
| Help Create Value to Your Client
Value creation must be part of your culture. You must weave it into your day to day work habits and communication. It needs to influence your work consciousness at every level...and you need to foster this need on your clients. |
| The 10 Steps of Employee Promotion Planning
Developing a promotion that motivates, in a cost-effective manner, is a
result of planning and research. |
| Five Steps to Building a Winning Team
To compete in the current business environment you have to build teams
that can compete on many levels. Here are five principles that can have a positive impact on the development of any team. |
| 12 Steps to Becoming a Leader
The biggest human temptation is to settle for too little. |
| Shift Happens! How to Deal with Complaints
Mistakes do occur. People do have bad days. Systems are not all user friendly. Customers get put on hold, transferred, and hung up upon. How do you prevent a minor incident from turning into a major confrontation that results in loosing a customer? |
| Shift Happens! Make the Best of It
When your children and grandchildren ask about the great prosperity of the early 2000s, what will you tell them? Here are some thoughts on how to take advantage of the opportunities offered by our changing times. |
| The New Rules
Many students leave high school or college with high expectations. Jim encourages young people to begin their professional lives with high optimism, to expect the best from themselves and to aggressively pursue their dreams and aspirations. But he also knows that when idealism meets the real world, the results can be shocking. This speech helps new graduates to cushion the shock. |
| The Power of the Customer
Here is a story that appeared on the Internet. It illustrates how important customer service has become in this age of instant communication. |
| Speaking Leadership Skills from a Man Who Came to America in a Dung Filled Cattle Boat
Tom Antion wrote this about his father. I was so moved I wanted to reprint it, with Tom's permission of course, for everyone to read, enjoy, and follow.
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| The Top Ten Reasons to Live a Life of Integrity
Michael Angier believes in the moral and ethical value of integrity, but he also thinks there are very practical and worthwhile reasons for living an impeccable life. Here are ten. |
| It's All About 'Them', Not 'You'!
Inventor, innovator and entrepreneur James Laughren writes about the difference between being in business and being
successful in business. |
| Norm's Greetings
Have you ever wished you could remember Norm's greetings on Cheers? Here are some of the most amusing. |
| The Paradox of Our Time
A perspective from George Carlin. |
| Signs That You've Had TOO MUCH Of The 90's |
| Secrets of Success
A humorous look at what it takes. |
| Inspiration
A selection of short articles to inspire and guide--with humor and thought--whenever the inevitable Shift Happens! |
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