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Blended Learning CD ROMD*A*T*I*N*G Your Customer E-Book
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Customer ServiceD*A*T*I*N*G Your Customer E-Book
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The D*A*T*I*N*G Your Customer E-Book introduces readers to the concepts of
D*A*T*I*N*G. The acronym stands for six concepts to help your customer service excel.

* Chapter 1: "D is for Dazzle"
Great customer service helps you create an invisible advantage. Learn what it takes to become the leader in your chosen field, to have satisfied customers tell others why they should do business with you, and to be successful in everything you do.
* Chapter 2: "A is for Anticipate"
The average company today loses half its customers in five years. You can't grow when customers are defecting out the back door faster than new ones are coming in the front. Most companies are feeling the dark side of these loyalty economics today. That is, their profits and growth are being devastated by declining customer retention.
* Chapter 3: "T is for Treat"
A profitable business starts and ends with the customer. A key component of success lies in your company's capability to generate repeat and referral business. The way to do this is by forming lasting relationships with your customers.
* Chapter 4: "I is for Innovate"
Customers are no longer stuck with one resource or supplier. The Internet has opened the entire world to customers who can surf' and find what they want, for the price they want, with the service level they expect. The rules have changed, and, to be successful, you need to develop innovative responses.
* Chapter 5: "N is for Nurture"
Most of D*A*T*I*N*G Your Customer focuses on the buyers of your products or services - the external customers, without whom you couldn't survive. But you also have internal customers that are just as important to your success - your employees.
* Chapter 6: "G is for Guarantee"
Now that you've got your customer service program up and running, what's next? Well, you have to keep it going. You have to continue satisfying both your external and your internal customers. You have to be sure you satisfy and keep new customers. You have to leverage your successes, learn from your mistakes, and keep everyone happily involved.

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Customer ServiceD*A*T*I*N*G Your Customer E-Book
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